The Loomo blog
Field notes on creator sampling
Playbooks and lessons on running TikTok Shop creator sampling that actually converts to posts and GMV.
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Can I ship TikTok Shop samples from my Amazon FBA inventory?
Yes. TikTok Shop supports Amazon Multi-Channel Fulfillment, so approved creator samples can ship from stock already in FBA. Here's how it works and the mistakes that cost you.
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How do I use Amazon MCF to fulfill TikTok Shop orders?
A step-by-step setup for shipping TikTok Shop orders from Amazon FBA with Multi-Channel Fulfillment, including the shipping provider choice that can deactivate your warehouse.
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Does TikTok Shop increase Amazon sales?
Sometimes. The honest answer depends on whether you can tell a real lift from ordinary noise. Here's how to measure the TikTok-to-Amazon halo without fooling yourself.
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How much commission should I offer TikTok Shop affiliates?
Benchmarks won't tell you what you can afford. Work out your commission ceiling from your own margin and sample cost, and learn why raising a rate is easier than lowering it.
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Target vs open collaboration on TikTok Shop: which should I use?
Open collaboration brings volume, target collaboration brings the creators you actually want. Here's what each one does, how TikTok's rules differ, and how to run both together.
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How do I find TikTok creators for my product category?
Start with who already sells in your category, not who has the most followers. Where to look, what to check, and the red flags that waste your samples.
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How long does manual TikTok Shop sampling take per sample?
A quick, honest accounting of what manual TikTok Shop sampling actually costs you per sample - in minutes, in missed posts, and in samples that never ship at all.
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Why don't TikTok creators post after getting a free sample?
Roughly half of TikTok Shop creator samples never become a post. Usually the creator isn't the problem. It's the slow, manual gap between accepted and shipped.